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How to Create a Lead Magnet PDF Ebook: Free Canva Template Included



Creating a lead magnet PDF is an effective way to grow your email list and start building a relationship with your prospects. This article will show you how to design a professional-looking lead magnet PDF that will attract your target audience and convert them into subscribers.

What is a lead magnet?

A lead magnet is a free item or service that you give away to your prospects in exchange for their contact information, usually their name and email address. The purpose of the lead magnet is to engage with your audience and start building a relationship with them. Lead magnets are the first step in your marketing funnel, and they help you attract potential customers who may not be ready to make a purchase yet.

Why do you need to create a professional lead magnet?

The success of your lead magnet PDF depends on its quality. If it’s attractive and interesting to your prospects, they will see you as a trustworthy and credible business. On the other hand, if your ebook was hastily thrown together, your prospects may lose interest and unsubscribe from your email list.

What to prepare before designing a lead magnet ebook

Before you start designing your lead magnet ebook, there are a few things you need to prepare:

  • Know your target audience: You need to know who your target audience is and understand their behaviors. The goal of your lead magnet ebook is to help your audience solve a small problem, so make sure your ebook is created for the right audience.
  • Prepare valuable content: Create valuable content for your ideal clients to generate more interest in your products or services. Include high-quality graphics and images to support your content and provide visual interest throughout your written content.
  • Coordinate your brand visual elements: Incorporate your brand logo and visual elements throughout the lead magnet PDF to build recognition and credibility. Remember to create your ebook following your brand style guide – consistency helps to create a professional appearance.

Designing a downloadable PDF eBook


There are several ways to design a PDF ebook, including Adobe InDesign, Canva, Google Slides, or Google Docs. Here are the essential elements of a lead magnet PDF ebook:

Front cover

The front cover is the most important visual design element for your ebook because you will be using it to promote your lead magnet. A simple, well-designed cover will help you stand out from the overcrowded internet.

    • What to include: A catchy and short title, subtitle, logo, and high-quality images or graphics.

    • Pro tip: Use a bigger font for a short, simple title. Add a logo (it can be placed at the top or bottom of the page). Add one or just a few high-quality images or graphics to avoid competing with your title. Make sure to keep it simple.

Table of Content page

A table of contents gives leads a quick overview of your content and allows them to find the information they are looking for quickly. If your eBook is a short-page item, you may not need to include it.

Introduction / welcome page

An introduction page can give some background about the subject or the creation of the ebook, but make sure to keep it short; readers will want to get started on the content.

    • Pro tip: For a PDF ebook, use a slightly larger font size than you would normally use for print. Use at least 11pt for body text.

Content pages

The quality of your content is very important. Writing your ebook will be easier if you first outline the content and create a structure.

    • What to include: A footer including the page number, website, and title. A headline/sub-headline for each chapter. Quotes and infographics for visual interest.

    • Pro tip: Keep in mind that your readers may print out your ebook. Keep the text inside the margins by at least 0.5 inches; this ensures that the text won’t get cut off when it’s printed. Avoid using colors in the background as it can be hard to read the text when it’s on a colored background.

Call to action / Thank you page

Thank your readers and let them know what the next step is with a call to action.

    • Pro tip: For example, you can include a contact for a free consultation, a free webinar/seminar, or access to free training.

Optimize an SEO-friendly file name

Once your PDF is complete, make sure to give your lead magnet an SEO-friendly file name. When you add an image of the ebook to your website, don’t forget to include a description.

  • Pro tip: Optimize your ebook PDF, and your ebook image will be shown in Google image search results, generating an increase in traffic to your website.


Frequently Asked Questions


01. What are some unique lead magnet ideas for therapists?

As a therapist, you can offer a variety of lead magnets that cater to your target audience. Some unique lead magnet ideas for therapists include:

    • A self-care checklist for people struggling with anxiety or depression

    • A guided meditation audio file for stress relief

    • A printable worksheet for setting and achieving personal goals

    • A free e-book on coping mechanisms for dealing with grief and loss

02. How many pages should an effective lead magnet eBook be?

An effective lead magnet eBook should be long enough to provide value to the reader, but not so long that they lose interest. Generally, an eBook between 10-20 pages is a good length for a lead magnet. However, the length may vary based on the topic and niche.

03. What is the best lead magnet strategy for 2023?

The best lead magnet strategy for 2023 is to offer personalized and relevant content to your target audience. You can achieve this by creating lead magnets that address specific pain points of your audience. For example, you can offer a free consultation or a quiz that helps your audience identify their specific needs. Additionally, interactive content such as videos and webinars can help engage your audience and build trust.

04. How do you design a visually appealing lead magnet?

Designing a visually appealing lead magnet involves using relevant images, colors, and fonts that align with your brand. You can use design tools such as Canva and Adobe Creative Suite to create professional-looking lead magnets. Additionally, using white space and bullet points can help make your content more readable and visually appealing.

05. What are some done-for-you lead magnet options?

If you don’t have the time or resources to create a lead magnet from scratch, you can consider using done-for-you lead magnet options. Some popular options include:

    • PLR (Private Label Rights) products that you can customize and rebrand

    • Templates for eBooks, checklists, and other lead magnets

    • Hiring a freelancer or agency to create a lead magnet for you

06. Do lead magnets still work in 2023?

Yes, lead magnets are still an effective way to generate leads and build your email list in 2023. However, it’s important to create lead magnets that are valuable and relevant to your target audience. Additionally, you should promote your lead magnets on social media and other channels to maximize their effectiveness.


Looking to create your own LEAD MAGNET?

Save time with these free ebook templates that you can edit in Canva. Just add your own content, export it as a PDF & you’re done!

Need A Design For Your New Project?

Don’t start from scratch. Here’s a selection of some of the most popular Canva templates to give you a head start!