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For coaches just starting out, getting consistent clients can be a daunting task. Potential clients may be hesitant to hire someone they don’t know and trust with their time and money. It’s important to establish yourself as an expert and build a relationship with your target audience.
One effective way to do this is by offering a lead magnet. A lead magnet is an incentive offered to people in exchange for their contact information, such as their name and email address. It can help attract your target audience, share valuable content, and ultimately convert them into clients.
In this article, we’ll explore 10 irresistible lead magnet ideas for coaches that have proven successful in the industry.
A cheatsheet or checklist is a quick reference guide that is easy to understand and implement. It gives the target audience an itemized breakdown of a certain topic, including:
The checklist or cheatsheet can cover tips, tools, resources, mindset shifts, journal prompts, quotes, affirmations, positive habits, reflective questions or statements, and more.
If the content is valuable, the potential client may keep or print out the checklist or cheatsheet and reference it again and again. This establishes the creator as an expert or trusted source that they know they can turn to. A checklist or cheatsheet is a great way to provide value while also building credibility and trust.
Coaches can offer an eBook or guide as a lead magnet to provide valuable information to potential clients. This content format allows coaches to use:
Here’s a guide on how to create your own ebook + a free Canva template!
A workbook is a practical incentive for people to sign up for an email list because it encourages them to take action. It can help them:
To make it even more helpful, consider making your workbook PDF-editable for those who prefer devices, and ink-friendly for those who prefer print. This ensures it caters to all subscriber preferences.
Challenges are a highly popular lead magnet, particularly in the online business space. Whether it’s a 5-day, 7-day, 30-day, or longer challenge, it allows coaches to guide potential clients through a process with:
This increases engagement as they continue to follow along. It can also increase accountability since they would be motivated to complete the challenge.
A challenge can include:
These elements make the challenge more interactive and engaging. Coaches can also consider offering a certification program to help participants become experts.
By creating a challenge, coaches can:
To create a challenge, coaches can follow these simple steps.
A discovery call is a powerful lead magnet for coaches. It involves an intimate one-on-one conversation between the coach and potential client. This type of call can help coaches:
One benefit of a discovery call is that coaches can qualify leads personally to determine fit for their program. Since these calls are scheduled in advance, coaches get the full, undivided attention of the lead for 10-30 minutes.
Discovery calls are an ideal setting to build relationships with potential clients. Coaches can show empathy, listen, and explain how they can help given the client’s unique situation. This encourages the client to be open and honest.
Overall, a discovery call allows coaches to connect with leads and determine if they are a good fit for the program.
An assessment or quiz engages your target audience and provides an opportunity for them to learn something new about themselves and their situation. When creating one, ensure the content relates to your business offers. You can include strategic and personal questions about:
This will help you gain a better understanding of your target audience and their needs.
Once complete, you can provide the results and highlight the gap between where they are now and their goals. This is an excellent opportunity to strategically position your coaching program as a solution. By doing so, you demonstrate the value of your program in helping them achieve their goals.
A roadmap or framework positions coaches as industry experts. It can provide the target audience with:
This big picture thinking allows the audience to:
By showing the potential and the possible happy ending, coaches become trusted guides to help the audience get there.
A popular option is to offer the roadmap or framework for free and provide the detailed how-to with accountability as the paid program. This can build trust and lead to long-term coaching relationships.
A webinar allows coaches to share expertise with potential clients. It can be:
Webinars help build the “know, like, and trust” factor by positioning the coach as an expert. Since they are scheduled events, attendees get the coach’s full attention and can ask questions.
Coaches can use webinars to:
One of the most effective ways to build a coaching community is by offering access to a Facebook group or membership. This dedicated space allows you to:
By offering access to a community, you can create belonging and connect with your target audience.
When attracting ideal clients and building a successful coaching business, a lead magnet is highly effective. Here are ten lead magnet ideas for coaches:
Effective lead magnet ideas for coaches include:
To stand out, coaches can:
Unique lead magnet templates include:
Key elements include:
Yes, coaches can use challenges as a lead magnet. Some examples include:
Coaches can measure success by:
Coaches can send new lead magnets as often as every 1-2 months. The key is to continually create fresh content that provides value. Send new lead magnets to both new prospects and your current email list.
Useful tools include:
An effective landing page has:
Promote lead magnets on:
Chief Maker and Problem Solver
Andrew is a graphic designer & a strategist working to create time-saving Canva & Adobe templates for small businesses and the creative community. On andrewpixel.com you'll find social media templates, lead magnets, workbook and ebook templates, slide decks and much more!
Use these free (regular price $15.00) eBook templates to create ebooks, workbooks, lists or guides for your own business that you can then give away as PDF files! Editable in Illustrator and Canva!
Don’t start from scratch. Here’s a selection of some of the most popular Canva templates to give you a head start!